Promoting your blog is a necessary step for any blogger who wants to have a successful blog.
If you want to grow your traffic and increase engagement levels, you need a solid marketing plan in place.
If you're a blogger, you know that the hardest part of the writing process is promotion.
You can rant and rave about how great your blog is, but if you don't get out there and tell people about it, it's never going to get off the ground.
In this article, we give some great tips on how to promote your blog and get more readers so you can do what you love: blogging!
Introduction to Promote Blogs
After you have published, or are ready to publish your blog, you will want to promote it.
The key to promoting a blog is to find your niche!
Target your content, design your graphics for each social media network, update the title of your post, and help others promote their own things.
Keep in mind that since writing about 20-25 posts per day would be nearly impossible to do on any type of regular basis, try to focus on quality over quantity.
It is also important to learn how to effectively promote a blog.
One of the best ways to do this is by understanding how SEO works.
In simple terms, SEO is the art of obtaining higher rankings within search engines for particular content.
There are many tried and true methods available today that can help increase your blog's readership over time.
Why Promote Your Blog?
Promoting your blog is vitally important if you want to grow an engaged, loyal following.
It won't take long before the number of social media followers surpasses the number of followers on other mediums. Blogs are a great way to share insights and expertise that help people in a variety of areas.
Given that the average blog visitor lingers only 8 seconds before scrolling to another site, you could be left sitting on a digital gold mine that may never get discovered.
Start by making your blog accessible to the widest audience possible.
Optimize your website content for mobile users to make it practical for browsing while on the go.
Still need more reasons? Perhaps considering whether you are using an SEO-friendly theme could help drive more traffic to your site.
Promote other bloggers in your field by sharing their work, too!
Once you have created your blog, why take any further steps to promote it?
The most important reason is that search engines take into account how many visitors a blog has when they rank them.
A blog that gets high amounts of views will be ranked higher in the search engine results pages.
Additionally, social media sites like Facebook will rank popular blogs higher than those with fewer visits.
Types of Blog Promotion
Promoting a blog can become a daunting task if you don't know how to get started.
When promoting a blog, there are five types of methods that can be used to promote blogs.
These methods include search engine optimization, content writing, social media posts, emailing influencers for publicity, and guest blogging.
There are some more ways to promote blogs.
Here are some more marketing methods that bloggers tend to use or see often:
Content marketing, p2pm campaigns, affiliate marketing, and blogging competitions.
Content marketing is where you create content related to your blog topic and then promote it through sites like Linkedin or Medium.
P2pm campaigns involve promoting an offer or service on other people's blogs in order to bring visitors back to your blog.
It's similar to affiliate marketing in that you give away another person's product for free in exchange for exposure on the other blog.
If you choose to run a blogging competition you charge bloggers for entry into your contest and then use that money to advertise their blogs!
Reciprocal Linking
One of the most effective ways to promote a blog is by reciprocal linking.
If you have a blog with a small following but want to grow it, find blogs that have a similar audience and add a link to your blog from the blogger's website.
These bloggers will often reciprocate by adding a link back to your site from their own blog.
his increases both of your visibility on search engines and generates new traffic to each of your pages.
In the blogging world, reciprocal linking is when a blogger links to another blog in exchange for a link back.
Blog owners can find bloggers in their niche and pitch them on the idea of linking to one another.
Constructing quid pro quo relationships is a great way to boost blog promotions because it will often attract new fans who really care about your content.
Adding links to your blog page and making your posts available through social media channels is a good start.
As bloggers, we also love to promote content we like, and we're usually happy to share our own articles.
Reciprocal linking is the best way for both of these goals to be accomplished.
Offer something in return for giving someone a link like a complementary post or interview opportunity if they talk about your content as well as their own.
Guest Posting
Guest blogging is a fantastic way to market your blogs.
Aside from ensuring high SEO rankings, guest posting also puts you in front of a new audience of potential followers that you've never reached before!
One helpful tip is to include a link back to your blog at the end of each article you publish on someone else's site.
Guest posting easiest way to get your blog posts to read is to submit guest blog posts to blogs.
This method generates a backlink to your site, which can greatly increase traffic for your blog, and potentially help in the Google Rankings.
It also provides a chance for you to be a guest in another's blog - accesses their audience and increases your brand's visibility in the industry.
It should be noted that when it comes to Google Rankings, linking from shitty quality networks does not provide any real benefits.
Advertisements on Related Blogs
Promoting your blog on other related blogs is one of the most effective ways to grow your reach.
If you spend time researching quality blogs in your niche, you can find bloggers looking for guest posting opportunities or with space for sponsored posts.
These forms of advertising are usually inexpensive and increase visibility with your target audience.
Blog advertising may be needed in order to get products to the right audience.
It's one of the most popular types of digital marketing today because blogs are easier to manage than your own website, they cost less, and you can connect with other bloggers in your niche.
On the other hand, you might want to consider running ads on related blogs when promoting your article for higher impressions.
Find a blog that is related to your topic and advertise your blog post on it.
Lots of blogs that get lots of readers will want to make a deal with you for advertisement because the more readers they have, the more money they make off each ad campaign.
Share Posts to Popular Sites
If you post interesting, informative articles to popular sites people are already visiting then there is a greater chance that your post will be seen.
But make sure to use your keywords in the titles of your posts - these words should appear whenever possible because search engines like these words and specialize in finding them.
You can share your articles with big websites like Outbrain, Taboola, and SocialScout to get more readers on your blog.
Another great option is to contact other bloggers in the niche of your blog with the hope that they'll post something for you on their blogs or on portals they frequent.
You could also try giving freebies to people in exchange for feedback about user experience.
Search Engine Optimization (SEO)
Search engine optimization is among the most tried and true ways to promote your blog; it's also one of the most complicated.
The trick is to determine how you want regular readers to find your blog.
These readers will be looking for curated content related to a specific topic as opposed to generic content on as broad of a topic as possible
Search Engine Optimization, also known as SEO, refers to a set of techniques used to enhance or even create independent relevance to a blog.
In turn, this causes the blog to rank better in search engine results with web crawlers like Google and Bing.
SEO can range from effective to ineffective with webmasters resorting to illegal measures like exploiting loopholes in certain websites to game the system.
Always do your research when it comes to trying new things on your blog; use reliable sources like Wikipedia and other industry standards for beginner guidance.
Social Media
Promoting blog with social media is a great way to get the word out about your latest article.
You'll reach new audiences and build up a loyal following of readers who will tell their friends and family about your page.
Social media marketing offers its ups and downs :
It's cheaper than most other forms of advertising, but there's also less control over the medium and superior results will require higher budgets than for most other promotional methods.
Establishing a presence on Facebook, Instagram, Tumblr, Twitter, Pinterest can bring you more traffic from these sites that could otherwise be directed elsewhere
Social media is a fantastic outlet for promoting blogs.
Fox News started with only $250,000 and no institutional support.
Today, it generates $790 million per year. Twitter uses social media to compile recipes with the hashtag #RecipesFOXnews.
This led to an increase of requests for favorite recipes on their website; requests that correlated with ratings and reviews of Ford Ford product reviews that increased by 180%.
Conclusion
It's important to note that when you promote your content it should align with your audience.
Expand your reach by submitting your free blog post to different blogs and sites when possible.
Offer something in return such as a guest post to add value back to the community.
Blog commenting has been shown to increase follows and leads, so engaging in this strategy helps unknowingly accomplish your goal of promotion.
Not only can you strategically compliment bloggers for their helpful thoughts and ideas but it gives them the opportunity to reciprocate in return and promote you too!
Once you have a blog, promotion is key.
Make sure your blog is optimized for search engines with titles, tags, and meta descriptions.
Measure your success by looking at how many people share, follow, and comment on your posts via social media.
0 Comments