Linkedin is a site that is not only great for networking but it's also a great way to advertise your business' name and attract the attention of potential customers.
In this article, you will learn all about ways to optimize Linkedin page to be better optimized for SEO in general, When you are optimizing your LinkedIn page to be better optimized for SEO in approach things from all angles.
Having an optimized LinkedIn page has many advantages for your career, especially in the job search.
This general introduction will help you to avoid making common mistakes with your Linkedin pages and instead, arm you with some easy tips on what you need to know to be successful.
What is Linkedin?
Linkedin is a networking site created for professionals.
It's basically like Facebook, but focused exclusively on the business world, and geared towards professionals.
Linkedin is full of profile pages - which you can join and establish your own identity.
The old adage that it's all about who you know holds true.The platform helps people get that word-of-mouth recommendation or referral they might be looking for. So if your focus is to find new prospects and build quality relationships, then LinkedIn should play an important part in your strategy.
Linkedin is an online professional networking site that provides social media features, such as the ability to post status updates and share content links from other Web sites.
It allows users to stay connected through activities like uploading posts, sharing content, and commenting on posts.
In April 2016, approximately 366 million people were using Linkedin monthly.
Is Linkedin Important for Business?
Linkedin is a social networking company that connects people to jobs.
It has over 467 million members in about 200 countries, and you can add up to 5,000 people to your network.
The site features lots of professional content such as blog posts and company updates.
Now you might be asking yourself - is Linkedin really important for your business?
With almost 15 million articles published on LinkedIn each month, it's a valuable resource if you're looking for relevant information.
Moreover, the average member spends 2 hours per week on Linkedin which means that there are plenty of opportunities to find inspiration and connect with potential customers that you wouldn't have otherwise been able to find.
Unlike Facebook, Instagram, and other social media platforms, Linkedin can help your reach people you don't know through your connections.
Creating a Linkedin page will allow you to make professional connections with business professionals who you might not otherwise come into contact with both because of geographical distance (e.g. Silicon Valley) or because they work in different types of businesses (e.g. finance).
Your bio should be succinct and provide information about your career past, present, and future.
One other key component is joining the PostHook networks for content marketing workshops and networking events because professionals participate in these events on Linkedin for work purposes so it's also an opportunity to speak with them about their business-related goals
Linkedin is a huge marketplace that every company needs to try and optimize their business, whether it's large or small.
That being said, there are a few ways to make your Linkedin presence really great!
You can post company updates, job openings to get more people interested in your company
Post-professional news from the field about anything related to what you do for work-Keep it very up-to-date.
One of the best tips I have come across is to get involved with LinkedIn Groups.
You will not only gain new contacts but also increase your reputation by answering questions and asking meaningful questions
Why Optimize Your Linkedin Page for SEO?
You should optimize your Linkedin page for search engine optimization to make sure, if possible, it appears on the first page of the investor/executive search engine.
This puts your company and its website in less competition to appear at the top of the list because you're purposefully optimizing content that would normally only show up on a Linkedin result.
Between social networks such as Facebook and Twitter, most people use one or the other.
On the other hand, LinkedIn has a significant user base of B2B marketers and savvy business professionals.
If you're looking for ways to optimize your use of social media to meet professional goals, LinkedIn may be worth exploring.
Many people don't realize one of the benefits of optimizing your Linkedin profile for SEO is providing more content for your personal page visitors.
They search on your name and this will take them straight to your profile where they can see Mentions, Projects, Skills, Products Used at Work, Other Public Groups You Are A Member Of, Publications, Education & Achievements.
With all the search engine optimization (SEO) tips out there, you would think that you could just automate your efforts by posting links to your site on social media sites like Linkedin.
Actually, none of this is very difficult - but it does take some time.
How to optimize Linkedin page for SEO?
In order to optimize Linkedin page for SEO, you need to share content on LinkedIn where people will get interested in your product.
A blog can be a good way to post informative, engaging and valuable content that will attract the attention of your audience
Publishing blog posts with links back to your site or product page will make them visible and attractive for people looking at these pages.
One of the key features of LinkedIn is the ability to customize your profile.
If you want to rank highly in Google searches for your name, it's important that you use the right keywords when writing your bio, posting about yourself on discussions, and adding link profiles in your contacts.
Use keywords in the title and meta description. Use appropriate headings and formatting to make your page easily digestible.
Keep a strong LinkedIn profile with clean, aligned information.
Make sure you're writing at a 14th-grade reading level.
Add active social media links into profiles that include relevant social media sites, not all of them.
Although it's possible to increase your SERP by linking your Facebook or your Twitter account with your profile, Linkedin is the platform specifically designed for professionals to find work.
So it would make sense to keep fresh titles on your professional experience, linking them to specific pages of your website.
These are the best practices on how to optimize Linkedin page for SEO.
Tips For Linkedin SEO
LinkedIn can be an excellent lead generation tool.
You need to populate your profile with valuable content about you and your business if you want to get more organic traffic.
Sharing posts on LinkedIn is a must-do strategy for increasing exposure.
Another SEO tip would be to think through things like your title, metadata, and keyword clusters when creating new blog posts.
Try to do this before you create a post in order not to have to edit later on for SEO purposes.
Linkedin may not be the best platform for social media marketing but there are instances where it will outperform other platforms during a social media campaign.
When you optimize your Linkedin page for SEO, there are a few things you can do.
The most crucial thing is to make sure you have a compelling cover photo. Your headline should be short and informative.
The optimal size of it is 45 characters, but this depends on your profile picture.
Your abilities section should give brief descriptions of the job skills that are relevant to what you offer on your profile.
You can also provide links to more information about your past jobs in the experience section.
Conclusion
Optimizing your Linkedin page for SEO involves adding certain key phrases to your descriptions and headlines.
In addition, use of keywords within your profile discussion is important as well as noting any associations with companies of interest.
Finally, place the keywords you used the most near the top of your page and try to minimize the occurrence of single words.
If you still don't have a professional description in place, let alone an optimized strategy any time by now, this is probably the right time to start looking at platforms like HubSpot.
It has been referred to as "LinkedIn for marketing" but it even takes it a step further by making sure that every establishment has the necessary insights and cohesive strategies in place.
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